Video: LITA FORD And GARY HOEY Jam At NAMM

February 20, 2014

Video footage of '80s hard rock queen Lita Ford and guitarist/producer Gary Hoey performing at the Monster booth at this year's NAMM (National Association Of Music Merchants) show, which took place January 23-26 at the Anaheim Convention Center in Anaheim, California, can be seen below.

Hoey produced and co-wrote much of the material on Ford's latest studio album, "Living Like A Runaway", which was released in June 2012 in North America. The effort was made available in four configurations: a double LP, limited-edition CD, standard CD and digital download. The artwork for the album was created by famed rock photographer Mark Weiss.

Regarding how he came to work with Lita, Gary told Guitar World magazine: "Lita and I had met a few times over the years in different situations. We had known each other, but had never really worked together. The last time I saw her, she was telling me about what she was going through. She said she was in the middle of a divorce and she was working on some new material and wanted to do another album. I just said, 'Well, then it's a great time to make a record!' We got together and felt things out. She had already met with a bunch of writers and producers, but when we got together, it really clicked. We had so many of the same music influences and we would finish each other's sentences. It was just meant to be."

Asked what it's like to sit in a room, jam and write a song with Lita Ford, Gary said: "It was awesome! Lita is such a laid-back person and super-cool to work with. She's up for trying anything. We would just build a song from anything, from just a song title or even just a riff. I remember the first thing she came to me with was just a title, 'Love 2 Hate U'. It was whoever was holding the guitar. If she played a riff that was cool, we'd work off that. If she wanted to take a break, then I would play. We would just trade off until we found what was right.

"The nice thing about making this record in the studio at my house was not having the pressures of the record company and deadlines. We took our time and finished it when it was done. That's why the record sounds so good. I really mean that."

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